The phrase “Pura Vida” (pu·ra vi·da) means pure life in Spanish. Enjoying life slowly, celebrating good fortune and not taking anything for granted embodies the Pura Vida Lifestyle. It’s about being free and living life to it’s fullest with no regrets or taking anything for granted; it’s an attitude. Pura Vida is more than just a saying, it’s a lifestyle representing the simple things in life.